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Case Study · Oh My Doughnuts

Building a digital presence for a growing event catering brand.

From brand presentation and web design to local SEO, Google Business Profile optimization and Google Ads, GMN Studio built a digital ecosystem designed to turn searches into event inquiries.

Client
Oh My Doughnuts
Industry
Event catering
Markets
Ottawa · Gatineau
Scope
Web, SEO, Ads, Local
The Challenge

A premium mobile mini-doughnut and milkshake service booked for weddings, corporate events, private parties and festivals needed a digital presence that could carry the brand as far as the cart travels.

Discovery happened mostly on social media and by word of mouth. There was no single place where a wedding planner in Ottawa or a company organizing a staff event in Gatineau could understand the offer, see the setup, and request a date in a couple of taps.

The work had to serve four very different audiences at once, weddings, corporate events, private events and festivals, while staying simple enough to book from a phone, at night, between two other tasks.

WeddingsCorporate eventsPrivate eventsFestivalsOttawaGatineauSurrounding markets
The Digital Experience

One site, designed to be booked from anywhere.

A fast, image-led site with a clear path to an inquiry on every screen size. Menus, setups and service areas are easy to scan, and the request form is never more than one tap away.

Desktop Experience

Editorial layout with generous imagery so the setup sells itself before a single word is read.

Mobile-First Design

Built for the phone first, where most event inquiries actually start.

Conversion-Focused UX

Every section ends with an obvious next step: check availability, request a date.

Real Brand Experience

The digital work has to match what shows up on the day.

A premium mobile cart, fresh mini doughnuts and milkshakes served on site. The site's job is to make that experience obvious before anyone picks up the phone, so the inquiries that come in are already the right fit.

Oh My Doughnuts mobile website
SEO Performance

A technically clean foundation.

On-page results measured by an independent SEO audit tool.

95%On-page SEO score
Independent SEO audit
Meta data100%
Page quality100%
Page structure100%
Links100%
Server100%
Local Presence
5.0
Google Rating
150+
Google Reviews

The reviews belong to the business and its customers. Our role was to make that reputation visible in local search, and consistent everywhere the brand appears.

A strengthened local search presence supported by a 5.0 Google rating and 150+ customer reviews.

Local Search Strategy

Getting found in the Ottawa-Gatineau region.

01

Google Business Profile

Profile structured, described and kept current so the listing reflects the real service.

02

Business categories

Primary and secondary categories aligned with how people actually search for event catering.

03

Service areas

Coverage set around Ottawa, Gatineau and the surrounding markets the team serves.

04

Local relevance

Copy, photos and service pages written around real regional demand.

05

Website / profile consistency

Name, contact details and services matching across the site and the profile.

06

Service-specific pages

Dedicated pages per event type so each search intent lands somewhere relevant.

Google Ads

Paid search as part of the acquisition mix.

Google Ads runs alongside the organic work to capture event searches during peak booking periods. Campaigns are structured around event types and the Ottawa-Gatineau service area, with the site's inquiry flow as the destination.

Campaign performance metrics are not published in this case study.

Services Delivered
  • 01Web Design & Development
  • 02SEO & Growth
  • 03Google Ads
  • 04Google Business Profile
  • 05Local SEO
  • 06Brand Identity
Results
95%
On-page SEO score
5.0★
Google rating
150+
Google reviews
100%
Meta data
100%
Page quality
100%
Page structure

Verified figures only. On-page scores from an independent SEO audit, rating and reviews from the public Google Business Profile.

The Live Site

See it in the wild.

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